Contactez – nous
+33 (0)6 48 88 05 79
Culture impacts consumers’ behaviors, therefore companies need to analyze the market especially when dealing with new geographic areas. If you plan to commercialize your products on the French market, you must know what French people think, like and do, in order to make sure your product offer fits with French target’s expectations.
There are many ways to run market surveys and the methodology must be very strict in order to avoid biais:
B2Booster may help you understand the French macro-environment (political, economical, social, technological, environmental, legal) and micro-environment (your potential competitors, distributors, customers, sub-contractors, suppliers).
Through qualitative and quantitative surveys, special focus is given to your potential competitors and customers.
Once we have analyzed the French market for you, we will provide a SWOT about your company.
We will detail what are your strengths and weaknesses with regard to the French market. Those internal strengths and weaknesses deal with your own organization, marketing strategy and marketing mix.
B2Booster will also detail what opportunities and threats your company meets if doing business in France. We may suggest solutions to overcome those threats.
Once the analysis and diagnostic are done, we suggest the best marketing strategy to approach the French market.
We may also advise you with regard to the most suitable field marketing.
Besides market surveys, we may also carry specific field surveys to measure brand awareness, customers’ satisfaction, price acceptability, etc. Those surveys are run through scientific approach using performing statistic and digital tools.
Do not run the risk of product launch failure, ask B2Booster to build a relevant French marketing plan for you!
Lorsqu’il s’agit de créer des partenariats, les entreprises ont parfoisLire Plus
Malgré l’occidentalisation de certaines régions en Chine, les valeurs culturellesLire Plus